Chris Heuer has over 13 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies. In early 2006, Chris formed BrainJams to organize resources and best practices in the emerging “Unconference” movement, striving to bring social media tools and Open Space gatherings to a wider audience. These efforts have no resulted in the launch of Social Media Club in order to better realize the vision he has for bringing diverse groups of people together to share their understanding of best practices in social media and “Real Marketing”.
Since graduating from American University in 1991 with an inter-disciplinary degree in Communications, Legal Institutions, Economics and Government, Chris Heuer has become proficient in marketing communications, product management, strategy consulting, organizational development, Internet technologies, Web site development, user experience design, and building companies. A pioneer in new media with over 11 years of experience and a holistic perspective on creating value, his unique insights are valued by small and large companies from around the world.
In 1995 he launched Guru Communications, leading the company to become the pre-eminent interactive agency in South Florida. While at Guru, Chris managed the relationships with large accounts including Bombardier, Chicago Tribune/AOL, the City of Miami Beach, and several advertising agencies. Guru also launched a local content Web site in late 1995 similar to CitySearch that was called Virtual Community Network which was sold in 1997.
In 1999, after a brief stint in independent consulting, Chris accepted the position of Director of New Media Business Development for the United States Mint. While at the Mint, Mr. Heuer helped to launch H.I.P. Pocket Change to encourage children to take up coin collecting. He also was a major contributor to the launch of the online catalog, helping to direct the site from zero to $1.6MM per week in online sales. His last day at the Mint saw the culmination of his efforts to build an opt-in email list, resulting in $2.6MM in one day sales.
It was during his time at the Mint that Mr. Heuer developed the seed of the idea for “The Communications Strategy”, a holistic approach for companies to develop a better understanding of how and what it should be communicating to potential and existing customers. This insight lead to the launch of Conversal as a software development shop and consultancy with a focus on the development of conversational intelligence software. This was a non-existent market at the time, but has since grown to include BuzzMetrics, Intelliseek, Technorati, BuzzLogic and many others.
Conversal secured a software development and consulting contract with Palm, Inc. in January of 2001. Mr. Heuer’s relationship with Palm lasted until April of 2005 when he began to pursue a new social media business that leveraged The Customer Strategy while focusing on the mergence of the Knowledge Economy.
In early October 2005, Mr. Heuer organized the Web2.1 unconference as an alternative to the O’Reilly Web 2.0 conference. This effort has resulted n the launch of BrainJams as a non-profit with the intention of bringing together leaders from non-profits, business, government and technology for the purpose of ad-hoc collaboration and cross-boundary knowledge sharing.