Posts Tagged Visual Thinking

A Conversation with a Master, Dave Gray’s Origin Story

CXDNow Dave Gray Interview by Chris Heuer
In this episode of CXDNow, host Chris Heuer interviews Dave Gray, founder of world renowned visual communications firm XPlane and author of Gamestorming, The Connected Company and many other great works. Disclosure, Dave is a friend, a mentor and an advisor to my company, Will Someone.

Over the course of 20 minutes we go back to the early 90’s to learn how Dave’s experience doing graphics to support stories in the newspaper became a business, became the signature style for Business 2.0 magazine and ultimately lead to a completely different way of making strategy real. In many ways, the very same evolution that lead to the rise of Customer Experience Design, with Dave at the proverbial ‘tip of the spear’. It’s a fascinating story, and one that is both inspirational and informative. Listen in and find out why XPlane is one of the most sought after firms in the world.

If you would like to be a part of the taping of the show live and join in our post interview conversation, you can join us next Wednesday November 11, 2015 at noon PST as we discuss the future of CX Design, what is needed and where we are headed with several leading practitioners.

Need help creating design moving customer experiences? IBM Journey Designer enables you and your team to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments. Learn more on this blog post or try it at no cost at ibm.com/journey-designer.


SPONSORED BY IBM JOURNEY DESIGNERIBM Commerce Blog logo

For more about the #CXDNow series, why I am doing it and where we are headed, read this background post.

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