Posts Tagged sxsw

Winning The Future: A #Badgeless SxSW 2016 Recap

Winning the Future
While I have often gone to Austin for SxSW over the past 9 years to speak about the future with thought leaders from around the world, speaking on the future was literally my purpose this year. While I was #Badgeless again, I was also speaking at two different unofficial events, the W2O Pre-Commerce Summit and Talentnet. While I was ‘working’ constantly from when I arrived on Wednesday through Friday evening, I was still able to get a great sense of the festival itself, how it’s changed and what it’s future looks like — more on that later, or skip down if you are looking for my perspective on SxSW itself.

The Future of… 

I’m finally getting comfortable with being called a futurist instead of giggling at the titular comedy of the role. I’ve definitely put my 10,000+ hours into inventing the future over the course of my life, maybe even 100,000+ hours. Even back in High School I tried to get my manager at Wendy’s to add onion rings to the menu after I cooked some up using ingredients we had on hand.

I could have simply focused on writing and speaking about the future, but I have just as often taken a run at manifesting my visions as a serial entrepreneur and now a social entrepreneur. While I have been early to market often, every single concept has later proven itself valid – from local content networks, to conversational intelligence, to human powered search, to customer experience design, to content marketing, to information appliances, to reinventing comments and more recently to reimagining work.

At the W2O Group’s Pre Commerce Summit, I participated in a panel, literally titled “The future of…”  My role was to focus on organizations and society, which is what I’ve been researching for the last several years. While a few of my comments were apparently controversial, such as my prediction that 50MM jobs will be gone forever within 5 years due to automation, AI and robotics, many were inspiring. When asked what I suggested the audience due to prepare for the future, I took the conversation into a very human direction – to love, self love specifically. You really need to listen/watch…

Facilitated by Mike Edelhart, I was joined by Julie Borlaug of the Borlaug Institute and Kush Parikh, CEO of PayByPhone. I was really blown away by all the great work Julie is doing to end hunger around the world, and more impressed by her practical yet forward thinking approach to this important work. If we were to see more people like her working towards social good, I think most of our problems would be solved by now.

You can view video of the panel here at the 1 hr 28 minute 30 second mark. From the feedback it was one of the better panels of the day.

A full recap of the pre-commerce Summit was posted by my good friend Lionel Menchaca.

#Reorg Everything: My Talentnet Keynote

Reorg EverythingWhat is the Adaptive Economy? Why do we need to #Reorg? What should be our focus? Here’s the premise…

The pace of change isn’t just fast, it’s accelerating. So many things are changing that we can no longer look at a single facet as we did at the dawn of digital and then networked computing. It’s not just the gig economy, the collaborative economy, the on demand economy or the green economy in isolation, it’s all of that and more, requiring a more holistic approach. As Darwin taught us long ago, in this fast changing world, it’s the quickest to adapt that survives.

Fundamentally we must first accept that the market is no longer a battlefield. It’s an ecosystem. Leading and winning in an economy that is oriented around creating the greatest amount of shared value is very different from one in which you are seeking to capture the most amount of profit for the organization and its shareholders. This is why I propose we need to #Reorg everything and serve the market.

How do we do it? By adopting new mindsets, methods and measures, most especially in my view of embracing some form of self management. This requires you to focus on creating alignment across the ecosystem, developing greater agility and creating a culture of accountability. We must also become more proactive and predictive.

The enemy we face today in organization’s, besides fear of change itself, is three fold – budgets, bonuses and bozos. In the real time transparent world in which we live, we need to go beyond the sort of budgeting which requires us to accurately predict future market dynamics.Being more agile enables you to adapt to the market’s needs more easily. With a culture of accountability, you will increase trust such that you will also empower more people to make spending decisions across the organization. This has been proven out and more thoroughly developed through Morningstar and several other participants of the Beyond Budgeting Round Table.

For those with the courage to move towards more of an ecosystem based strategy and operating model, there is a massive opportunity to lead the market and seize the lion’s share of the profits to be had. The more trusted a company becomes, the lower the cost of sales, the higher the likelihood of becoming the employer of choice and the higher the switching costs for partners and customers alike.

So much more to come on this in the weeks/months ahead. I’ve been running towards this future through my software company and it’s latest product Will Someone, a community collaboration tool. I’m furthering that development while going more public with the insights I’ve developed to help build a better future for all, by design.

You can hear more about the Adaptive Economy in this audio + slide deck from my keynote presentation, #Reorg Everything. I presented this for the first time on Friday March 11, 2016 in Austin TX as the keynote for the Talentnet conference in the offices of HomeAway.

We are building on this even further now, taking the work that went into this keynote and starting to write a book on the Adaptive Economy. If you are interested in contributing, have questions or want to talk about it more, please let me know in the comments.

Unofficial SxSW: #Badgeless #FTW

Wherever you went, Obama and Trump were the topics of the day.  Which I’ve been trying to avoid recently. From talking to Lord Chadlington at the W2O Pre Commerce Summit, I discovered that most voters seem to break for the winning candidate in the final 48 hours. So I realized I want to invest my time this election cycle in getting out the vote. All of this talk between here and now is important, but to make the maximum impact, I am changing my focus and I hope you join me.

There were many conversations like this that mattered deeply. Talking with Kyle Ellicot about Wearable IoT World and their new efforts in Asia while hanging out at one of the best venues of SxSW hosted by Heather Meeker Haas and her team at Zendesk; hearing more about the plans for Techfugees from Mike Butcher; getting judged as unworthy for my super casual weekend in Austin style (t-shirt/shorts) twice; hearing more about Anne Greenberg’s ideas in VR; learning about some of the Digital Transformation work my former Deloitte Digital colleagues are doing; pitching a new idea to solve some big problems; and so many more amazing people and projects that can’t all be reflected here.

The big story out of SxSW as you have heard elsewhere is VR everywhere. From Robert Scoble announcing he’s leaving Rackspace to be an EIR at Upload VR to VR experiences seemingly in every major brand activation. One of my favorite unofficial events of this year was the New York Times VR Event programming, where I was able to pick up their Google Cardboard viewers and finally experience journalism in VR. It was truly life changing. In watching their story on the refugee crisis, and standing in the middle of a UN food drop, I felt the future. The amount of empathy you can create by immersing someone virtually into someone else’s shoes is massive.

In fact, when I returned home, I shared that refugee food drop with my Mother in law who was visiting, who was equally blown away. Trouble being, she isn[t going to put the cardboard together and get in a swivel chair to make the most of the 360 degrees, so it’s still a bit too much friction for current fidelity. When Kristie tried it out, she got nauseous…

As I explained often at SxSW, despite these current challenges, I see a huge future for Augmented Reality, beyond the entertainment and experiential potential of Virtual Reality. To get all buzzy, I believe there is a huge opportunity in crafting contextualized collaboration in Augmented Reality with cognitive assistance. Or in other words, Immersive Collaboration. What does it mean? That’s a vision of the future for another day…

SxSW: The Festival & It’s Future

Obviously, having the Obama’s speak at SxSW this year was a big win for the organizers. Even still, people were talking about whether it jumped the shark or not. I think it’s constantly changing and as long as it attracts great people, which it will continue to do for the foreseeable future, it will continue to thrive.

Just prior to SxSW 2016 I spoke about this to a report reporter for this article for AdWeek. While she reflected my quote accurately, it was missing some context. I had also told her that like any event or place or time, your experience is dependent on what you make of it, who you spend time with and what you choose to focus on. What makes it worth while for me is that hundreds of friends and other visionary leaders from around the world fly into Austin for the conference or to be there #Badgeless like me. Unfortunately, until the SxSW leadership makes the conference content more accessible, I am choosing to go #Badgeless and enjoy the city of Austin fully.

What could SxSW do to earn my conference registration fee? Maybe they’d get it with reserved session seating (IMax does it here in SF and most/all theaters in London do it). Maybe they could just sell less tickets and/or shrink the diameter of the geography upon which their venues are spread. I go for the diversity of topics being covered (and the music, the BBQ and again, the people!).

This year I noticed that many of the parties and other events were not as crowded and the lines weren’t as long. I have to attribute this to a density of brand activations, both official and unofficial. There was just so much going on at every time slot you couldn’t possibly get to all of it. I tried a couple of times and was generally unsuccessful each time I tried.

This is where Scott Beale’s early advice to me about getting the most from SxSW still rings true. “Wherever you are be there. Make the most of it. You could be anywhere else, but you are where you are until you are ready to go somewhere else.”

There was also a noticeable changing of the guard, with a whole new generation of SxSW participants on the scene and many of my peers now staying home – some with ‘real jobs’ and some with new babies. I made a few new friends, and deepened some existing relationships. More importantly, I was able to get some validation on my work and now have a few new projects and prospects moving forward.

Conclusion

It seems one of the most surprising things people found with my vision of the future is how human centric it is. Many were taken aback when the key advice I gave to the W2O Group event was to practice more self love, to not tolerate bozos and to fully embrace diversity.  As I discussed the coming destruction of millions of jobs, people were really taken aback when I suggested that the job of the future might just be that of “Citizen”.

It’s clear from the state of the Presidential race here in the U.S. that we are at a major inflection point in history, with the soul of our country and indeed of the world on the whole at stake. It’s one of the reasons I was personally getting so agitated on Facebook and becoming such an ardent supporter of Bernie Sanders, but even he doesn’t fully grasp how we can support the rise of conscious capitalism and move us to a more prosperous future for all people.

I should point out here that I don’t have all the answers either, I do know we have the means if we have the will. I do know that we can let go of what has been to embrace what can be. I am also an ardent believer in finding that whatever we dream we can achieve, so therefore asking the question is it realistic will always result in the answer yes, in time.

Many thought I was pessimistic and peddling doom and gloom when I talked about the fundamental changing nature of work and looming job destruction. But that couldn’t be further from the truth. I am at my heart and in practice an optimist. I believe our future is quite bright, but I also am able to see the curve in the road ahead and want to make sure we prepare for it. Because of the Internet it is a distinct possibility that we will solve many of our collective social challenges.  But also because of the internet, we face some stiff competition. Particularly from entrenched interests and the powerful few who manipulate the system for personal benefit unfettered by a broader concern for their fellow man.

I know deep down in my soul that change happens in an instant despite the glacial pace at which we observe it. Humans can literally do anything we want to do, so why not make the world work as it could for the benefit of all instead of just a few? I know that I am best off when others around me are better off. I know that working together we can make a #BetterWorld intentionally, by design.

The first challenge is one of belief. The second is one of communicating the vision. The third is activating enough people to support new behaviors and beliefs. This is what I have been working on for all my life, but particularly over the last 3 years, first with Alynd and more recently with Will Someone. This is why we are beginning to build out the Rysing Tyde as a community organization to lift all people to their greatest potential in this Adaptive Economy, in this world where work is based on gigs instead of traditional employment.

Winning the future isn’t going to be easy, but as a species, humanity can not only survive, it can truly thrive if we only find our way past our conditioning and socialization to see what can be instead of staying focused on what is. The road ahead is going to be bumpy for most of us, but for those with the courage to make the big shift today, there is a tremendous opportunity at hand.

Chris Heuer is a futurist, a serial entrepreneur and a community organizer. He consults with startups and large organizations that want to behave like startups on strategy, marketing and product development. If you’d like Chris to help your organization navigate its journey into the future, contact him today.

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Building Our Future: A Blueprint for Leading in a Connected Society

Note: This post outlines our plan for a video project / documentary we are producing while in Austin next week.

Building Our Future: A Blueprint for Leading in a Connected SoceityMany of you, like myself, have spent the past several years, or decades perhaps, focused on inventing and building our future. Through our own personal experiences, challenges and insights we’ve made decisions about where we wanted to invest our time and energy and what outcomes we wanted to produce. For some, it has been a movement. For others, a family. For others, building a business to solve both small and large problems. For others, its been about manifesting a vision of something never before imagined possible. And for others still, it’s simply been about getting by in an increasingly fast paced, overly complicated and increasingly connected world.

While we are on one hand still fighting poverty, injustice and inequality, we are truly standing at the dawn of an even more incredible future then we might have even imagined just a few years ago. In fact, my Alynd Co-Founder Rawn Shah made the point during our Work Hackers Salon the other night that the Renaissance could be considered a failure due to the limited participation it produced in the upside of the prosperity and knowledge it generated. His point was, can you imagine what we are capable of within our connected society today, where we have access to each other and so many enabling technologies? Indeed, a new age of enlightenment is already underway, but the era ahead of us can be even more spectacular then we can even imagine.

This is why I want to bring people together in painting a picture of what we want our tomorrow to look like and sharing our blueprints for how to build it. The real challenge is, how do we look past how things are and begin to make them how they should be? Can we transform large slow moving conservative organizations or are they beyond hope? With a sense of unease coming from a perception that both corporations and governments are failing humanity, and a market that is seemingly unfair and out of balance, how can we break free from what we have always known to create a better tomorrow? What are the most important things for us to understand? Where should we invest our most precious and limited resource, our time?

So next week in Austin, we will connect and have conversations with the many great people who are leading us towards this future. We will seek to discover more about their own noble pursuits and see if we can determine how we can each find the courage that it takes to lead others into this future with us. While George Bernard Shaw famously said “all progress depends on the unreasonable man”, Building Our Future is not a solitary act, but the collective actions of millions spread around the globe. In the connected society of today, perhaps he would have said “all progress depends on the connected man’s ability to gather others for collective action.”

This is post is an introduction into the idea behind “Building Our Future”, to bring together leading futurists, entrepreneurs, executives, influencers and those who are on the front lines, leading us into a better tomorrow within our deeply connected society. There are of course, many worthy areas for discussion, but we’ve identified a few key topics that we believe to be the macro-trends around which our collective future is being built.

So next week in Austin, from Friday March 7 through Monday March 10, 2014, we are gathering the leaders and the tribes who are already in town for that big interactive conference. We will be hosting round tables on each of these topics (links to come shortly) and interviewing leaders with visions of the future and stories of transformations to share. You can request an interview time slot using this form – be sure to explain what topic you want to address and a little more on your story. For the round tables, we will be using the same format we did for the Social Media Clubhouse in Austin in 2010 – in short, a handful of featured speakers/guests and other subject matter experts in the audience to lob in questions and participate on a more limited basis.

We are still seeking sponsors/investors in this project. Our goal is to collect as much footage as possible while in Austin from conversations with the people who are building our future, so that we might be able to create a long form video/documentary that we can release in a few months. We have different sponsorship levels available from $2,500 to $25,000. Only $10,000 gets you a co-producer credit, a small one hour meet up on Saturday or Sunday and a room at the Echo Studio, which is being held at a beautiful bed and breakfast just off of South Congress about a mile from the convention center.

More info to come on the bigger story behind this idea shortly, but if you have any questions, please feel free to email echostudio@adhocnium.com

Many thanks to Sponsors Echo, Ancestry, Alynd and many other in-kind sponsors for their support of this effort. [disclosures: long time friends with Echo, for who I am producing this event; my wife works at Ancestry.com and Alynd is my new startup we are previewing next Sunday, so it is still just a family affair, though that will change shortly with your help]

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The Golden Rules of Marketing

Our panel at last week’s SxSW Interactive conference was by far the best panel I have ever had the pleasure to join.  Self Replicating Awesomeness: The Marketing of No Marketing included Deb Schultz, Jeremiah Owyang, Tara Hunt, Hugh Macleod and David Parmet who are each absolutely brilliant in their own way, and some of my favorite peers in this field.  You really should listen to the audio (where is it?) and I really should do a better recap post then just linking to the Google Search Results, but a few things have been bouncing around in my head for the past few days I wanted to share with you now.

First, several people are attributing to me something I quoted from the CEO of iProspect, Fredrick Marckini, who said “The brands with the best storytellers win.”  I wish I could take credit for that awesome insight, but Fredrick deserves the credit.  More people should set the story straight when they are standing on the shoulders of our peers – it is a shame so many seemingly smart people quietly sit by and take credit for the work of others, but that is a separate story.

Most importantly, there are three major thoughts about marketing that I have been thinking about deeply that I want to share with you now.  The first is my definition of marketing, the second is about marketing’s place in the product lifecycle and the third is about marketings interaction with markets.

  1. Marketing is the work we do to match a company’s product or service with the people or companies who will get the most value and/or satisfaction from it.
  2. The best marketing is done during the product development process, where the needs and desires of those who will use the product or service are considered and designed into the product or service with an understanding of the broader marketplace in which they will be sold.  You can’t easily market a product that was not well made, but the iPhone sells itself.
  3. Marketing is not the transactional process with which it has become associated despite its close proximity. If markets are indeed conversations, then marketing is a series of conversations intended to serve the better interests of the market. (David Weinberger has famously said ‘somewhere along the way marketing became what we did TO people’)

Of course, all of this is moot if you don’t remember and live the original golden rule DO UNTO OTHERS AS YOU WOULD HAVE THEM DO UNTO YOU.  In short, don’t sell people crap, don’t try to pretend that people need your crap and don’t, by any means, try to pretend your crap is not crap – because everyone knows crap when they smell it.

So this is my first draft to attempt to redefine how we think of marketing, or rather how marketing is perceived and presented.  What do you think the new golden rules of marketing should be?

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Chris Heuer Speaks: SxSW 2008

On march 10, 2008 Chris sat on a great SxSW panel called “Self-Replicating Awesomeness: The Marketing of No Marketing.” Check out the description and other speakers and tune in to see the video. Chris also sat on the sponsored panel “Scoop the Story on your Blog.”

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