Posts Tagged Social Media Workshop
Chris Heuer teamed up with Ike Pigott, Scott Schablow and Mack Collier for a Social Media Workshop in Birmingham, AL on April 27, 2009. The workshop, tailored to the needs of attendees, focused on creating a social media plan for one’s organization, including review of case studies. Chris presented “Principles of Social Media” as an overview of effective social media practices and theories. You can read Scott’s post on the workshop here. You can view the list of event goals and presentations below, following Chris’ slides from the presentation.
- Learn the Principles of Effective Social Media from Chris Heuer, founder of Social Media Club
- Discover the secrets of Building the Community You Want with renowned consultant Mack Collier
- Ike Pigott takes you inside Social Media Marketing where the tools provide real solutions
- Find out how to measure your success and set even higher goals, as Scott Schablow demystifies Metrics and Return on Investment
- Together we’ll look at successful case studies to learn what works and what doesn’t
- You’ll work with our team to develop a Social Media Strategy that is crafted to meet your needs, not someone else’s
- We’ll give you the tools and the approach to effectively sell your plan internally, and earn the buy-in that will make it a success.
So I was talking with Peter Corbett at SxSW last week about how cool it was that the Government 2.0 Club gave us a shout out for what we have been trying to do with Social Media Club as a bit of inspiration for them, when he asked if I was able to get to DC for Government 2.0 Camp. With our upcoming Social Media Workshop series, I really didn’t want to fly, but then realized, it was a chance for my prior public service (at the US Mint as the Chief of eBusiness [actual title was much longer and more bureaucratic]) and my current community organizing experiences to help make a difference… so I cashed in some miles, arranged to sleep on couches and am getting on the flight now. Right now, so I have to make this short.
I am hoping to get on the calendar to do a session on “lessons learned from association 2.0: building an open social organization that serves the community”, but honestly dont know if I will make it early enough in the morning (is anyone coming in from near IAD in the morning? ping me here).
Then on Saturday morning, I am going to lead a World Cafe session that will help us focus the lessons learned on Friday into collaborative, positive action in the most efficient way possible. If you have never experienced a world cafe, you are in for a treat – it is one of the best ways to tap into the collective wisdom of any large group of people and so much more.
It is going to be 3 rounds of small group conversations with no more then 4 or 5 people in each group. After each round, one person from each table will report out to the rest of the group (and to a video recorder in each classroom which will be shared online for those who could not make it). After the reporting is done, everyone but the individual who has chosen to act as a table host goes to a different classroom and a different group of people – at this time, we will ask a new question for you to consider and explore. And we do it again, until we are done with the 3rd round of conversation and we will then have a session in the main room (I think) to continue the rest of the day. (Peter Corbett please correct as needed for our logistics as this is still in flux)
Of course, I have to plug the fact that I am trying to pay for this trip by auctioning off my time on ebay. So right now you can bid on a 1/2 day of my time, Monday afternoon 3/30/2009 in the DC Metro area, where I will help you develop a strategic social media plan. Sorry to be a bit spammy instead of eloquent on this, but my plane is now boarding!
See you on the east coast!
At the Miami Social Media Workshop Chris Heuer gave his presentation, “Social Media Principles and Introduction to Conversational Marketing.” The Workshop is designed for small businesses, communications agencies and tourism related businesses. Workshop leaders will help attendees figure out how to effectively use Social Media for their businesses, learn how Social Media marketing is different from than traditional marketing, and take home some very practical knowledge they can apply to their businesses immediately.
Social Media Club dispatched a team of experts to PodCamp Hawaii on October 23, 2008 to conduct a one day workshop on social media. Chris Heuer will present “Conversations aren’t Marketing,” a presentation focused on how companies can talk with their customers using Social Media. Check out It’s About Conversation, Not Marketing, Living in the Era of Conversation, and his presentation “Don’t Just Join Conversations, Participate and Contribute.”
On November 7, 2007 Chris Heuer presented his thoughts on a book project at the Social Media Workshop in Austin, Texas. The presentation, “Social Media Playbook,” focuses on the principles underlying Chris’ book on the rise and significance of social media.
Social Media Workshops are co-produced with local Social Media experts and international members from Social Media Club. Instead of the typical conference program where organizers invite experts who travel at their own expense to share their knowledge for free, Social Media Club Workshops cover the travel expenses of member experts and shares 10% of the event profits with each workshop leader.
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