Posts Tagged socbiz
We live in an amazing time. A time where we are able to not only stand on the shoulders of the giants who came before us, but also where we can be lifted by our peers and give them a boost too.
When we started to broaden the conversation around social media back in 2006, we engaged in a dialog around the principles and practices which we hoped a more social future might bring us over many months. We debated what the proper language should be. We stood our ground. We compromised. We read the writing on the wall and acquiesced when it was clear that something other then our position was winning the day.
The majority of the people who participated in the early social revolution joined not for their egos or their popularity, they joined to make a difference out of a deep seated set of beliefs. They engaged with each other because they believed the power to create change was in our hands. That the difference making we needed in the world was within each of us, and that it was our responsibility to do something with it. We did unconferences, BarCamps, Social Media Camps and Social Media Breakfasts. We joined clubs, we recast societal beliefs about what was possible and we shared too much information about ourselves!
We learned the power of the tools to organize ourselves in support of our causes by building relationships and sharing. We learned that it wasn’t about the number of people who showed up, we learned it was about who showed up and the fact that we cared about similar things, we cared about making the future better, we cared about fixing what was broken with marketing and we cared about advancing similar values. We learned that our words mattered, and that those words transformed by a # could become something, a hashtag, that enabled us to connect with our tribes and our interests.
As I look back now, we had so much right in those early days. It really was about the distribution of power. Which is why I am disappointed that our original intention of fixing our broken systems and transforming the world through social technology has only sprouted as a small seedling of true change inside organizations instead of becoming a fast growing oak. Though surprising, it makes sense that many of the early social media evangelists have moved to other fields and areas of focus, some completely eschewing any professional relationship to social media. I am certainly not alone in abandoning a previously deep association with social media in search of a new fire to light the revolution. That list is too long to mention, though perhaps you might want to chime in here yourself in the comments to share why you have or haven’t.
What I can tell you from our more recent history is that many of us who saw social as a catalyst for a fundamental transformation to the market and the pillars of society moved into social business. Many are still fighting that fight today, and despite my belief that Social Business is Dead, I applaud these modern Don Quixote’s for continuing the fight, for not giving up and for continuing to create positive change every day. They are indeed the true believers, and while some of them may be unhappy with me for dampening the embers of the smoldering fire instead of pouring on more fuel, I am grateful for their persistence and their valor.
As I said then and as I believe more than ever today, the principles aren’t wrong or misdirected. However, in the war of words that is central to the battle for the soul of our organizations, fighting under the banner of social business is a losing proposition – the modern equivalent to knowledge management. It’s just not winning the hearts, minds and slices of the budgetary pie necessary for our shared vision to become reality as quickly as we need the change to be the reality.
Unfortunately I have come to feel the same way about the “Future of Work” discussion and movement, despite the fact that it is the direction where my social business cohorts have headed. It’s hard to talk about the future of something when you haven’t created a shared vision upon the present that is emerging and what distinctions must be embraced and elevated.
What can we do about it?
So when I look back on how we won the broader debate that launched the social media movement and the wider industry at large, I am now asking you to join me once again in a collective effort for mutual benefit. I am asking for you to take what we have learned, to cash in our social capital and to invest our reputations, our hearts, and our minds into a conversation about what is next. A conversation about what needs to change, about what matters most, about what we want it to be and about how we describe it to others. A conversation about where we are at and where we are going. Perhaps more importantly, I ask you to join me in a conversation about how we prove the value in a measurable and tangible way beyond the ‘duh’ that supported the social media sales pitch.
It’s time for us all to come together and invest ourselves into reimagining and reorganizing our resources and structural models for managing organizations and creating value. It’s time for us to work together to orchestrate a resurgence of visionary innovation that inspires both change agents and this great millennial generation into standing up and speaking out for a better way. To stand against the folly and ignorance inherent in many organizational hierarchies. To join a conversation that will illuminate the dark corners of our work worlds into which our leaders do not currently see, a conversation that will highlight what works and what doesn’t. To stand with the courage of your beliefs again and speak truth to power.
Our institutions are failing us. Education is too expensive, making access to knowledge harder and turning wisdom into a scare resource. Government is stagnant and putrid, using fear to destroy the common interests that bind us and dividing us in a way that surely signals a Jeffersonian ‘fall’. Our corporations appeal less and less to just about everyone – including their customers, their employees and even their leaders. Many who have achieved some station in life are resting in that space and opting out of the fight, tired of the perennial struggle between doing what’s right and what’s politically expedient. While a wider swath of humanity is self actualizing and realizing their ability to live a life on purpose and not accepting less than what they truly deserve, the system is still working against them on many levels.
Why? Now that’s a better question – because we know better, but too many of us accept it as “just the way things are”. I don’t think we can afford that way of thinking any longer. I’ve spent my life tilting at the windmills, as I know many of you have. If we can’t knock down the broken windmill with our lances of inspiration, I say it’s time for us to build our trojan horse. It’s time for us to come together once again and develop a collective vision for our future and a common language that will define and support that vision. It’s time for a bigger conversation.
There is room for each of us to have a unique take and a unique contribution for which we deserve to earn respect, recognition and incomes. But without working together towards our common vision and connecting the dots in a way that simplifies the inherent complexity of our shared vision for organizational leaders, the institutions themselves may just fail completely before we ever get a chance to save it.
While failure is often a prerequisite of exponential breakthroughs, we need not accept this as a fait accompli. We already recognize many of the challenges and the looming failures, so why not begin to work towards saving us all from the unnecessary pains and waste seems to be an inevitability. We already have a vision of the future of work. We have a vision for what a social business looks like. We have an understanding of how we need to reimagine our organizations to create shared value. We know what is necessary to unleash the fullest potential of the human spirit. So let’s set about doing that now, and doing that together in conversation that advances our field and inspires others to think differently and act differently.
So what are the words that will serve as our campfire around which we will gather for camaraderie and warmth? What is the language of the movement that encapsulates the multiple distinctions and insights that collectively are driving us towards a future free of today’s most commonly accepted defects? I don’t think it’s social business, I don’t think its future of work. I’m open to other suggestions, but for now I’d like to start this conversation focused on what I have consistently heard as the most fundamental change we must realize – a change in organizational structure and governance. A re-imagination of what an organization looks like and a rethinking of what we mean by work.
While we may not yet have adequate language for what we envision, I submit for your consideration that we are talking about a widespread #ReOrg. The reorganization of our mindsets, methods and measures about the organization, about our relationships to them as humans and about the fundamental practice of management as the underlying operating system that governs its behaviors. It’s time to create a more holistic view of how we create value, and especially with a focus on how we can optimize our ability to create shared value that benefits society as a whole instead of just those who have won the war for control.
Yes, it’s time for a #ReOrg. Are you ready? Let’s talk about it.
Join the conversation and add your voice. But don’t just add your voice, engage with others. For every post or insight shared, comment on or engage several others around their point of view. Keep your minds and hearts open. There is no single answer, but I do believe that we have collectively learned enough about what works and what doesn’t for us to discover the shared vision we have that is underlying our individual efforts. So let’s bring that into the light of day and collectively nurture our #ReOrg.
I still want peace on earth too, but in order for me to contribute to that lofty goal, what I really want, well, what I really need, is to find a lead engineer to join Alynd as a cofounder who can code in their sleep and solve complex problems with elegant poetry. As long as I am asking Santa, I might as well ask for the stars and the moon, right? It is after all, the only thing I really want this Christmas, though I will take it as a New Year’s present too of course! Or even Valentines day if I must, but it would break my heart if we haven’t found true love by Valentines day.
Here’s the kicker, and the present that I can offer the universe to even out this very selfish, business related Christmas Wish. Up until now, my company has really been focused on finding and locating our team mates in the bay area, but the war for talent, even at the startup level, is so fierce, Bill Sanders, Rawn Shah and I have decided that we are going to build a next generation organization ourselves. So instead of centralizing everyone in the Bay Area, we will work as a virtual, distributed company. As such, I am seeking a rockstar developer / lead engineer who will be able to work from home, somewhere outside the valley from across the USA and even up in Canada.
After speaking to my friend Chris Kenton of SocialRep.com and learning how he operates his distributed development team, I was fascinated. When I read Scott Berkun’s The Year Without Pants, I was becoming a believer. When even my friends and ‘family’ asked me to fill this particular role and complete our MVP before they would invest in Alynd, I realized it was time to rethink our approach to recruiting for this position. You see, other startup friends, recruiters, venture capitalists and even our advisors have not been able to help us find someone – in fact, many are in the same situation themselves. With bay area developers asking for and getting $200k each, even those with barely any real world experience, it just makes establishing a headquarters for operation here nearly impossible. It is truly the big leagues, a near equivalent of professional sports. So unless you are the code developer equivalents of Lames, Wade and Bosh, or participating in one of the incubators, its really tough.
So we decided to look at things differently. We realized we should be ‘dogfooding’, not only with our own Alynd Software as a Service, but with the networked organizational and operational structure we see as the future of business. So recently we began to explore what that organization would look like, and it seems like the smart choice is to find team mates to join us who had a balanced, happy life already, who could contribute value to our company from wherever they were happiest. Then, as Chris Kenton does with his SocialRep team, we could get together every 4-6 weeks in person somewhere for a sort of ‘sprint’ in agile terminology.
Recently, Bill and I traveled to Tucson to do the first of what we are calling our regular “Alynements” with Rawn, working for 4 days together focused on how we were going to operate our private alpha release and early sales cycle. We talked product road map, debated the merits of different facets of our ‘big story’ and bonded a bit more too. I can’t wait to actually use our software for the next one we will be doing in February.
Hopefully, if I get my Christmas Wish (perhaps with your help if you forward this to a friend) we will be able to make someone else’s Christmas a little brighter too. So who are we looking for, besides someone awesome who lives outside the Bay Area?
Ideally the right person will have had some bad experiences working inside companies that struggled to build a positive culture and had difficulty collaborating across boundaries inside their traditional silos. They will be frustrated with the state of the current tools we have been given for collaborating and communicating as part of work, and they even realize that social technologies aren’t quite doing it right yet. Having some experience building social software, for individuals, small teams and large enterprises would be a huge plus though. Prior experience working in a startup would be a must, as is crazy proficiency with virtual team situations, as well as having a very dynamic, questing disposition. More details and a link to apply can be found over here on Social Media Jobs.com.
Given that Alynd hasn’t yet raised any money, though we are on Angels List and hoping to do so in early 2014, the right person would ideally be working the next several months largely for equity with a minimal salary to start, moving up quickly as we grow.
One thing that is essential to understand is that we really need someone who can not only manage themselves, but someone who can see problems and opportunities before they arise, and move towards them without needing us to tell them – a true self starter. In this sense, there are two ways we could go with this position, a rockstar full stack developer who can spit out code as easily as rhymes; or an engineering team leader who can build out a team while still actively contributing to the codebase. Ultimately we need both…
So it’s Christmas eve day, and while I am here with my wife’s family enjoying some rest and time together, I am still of a singly focused mind – how do we bring the vision we have for Alynd into the world? What can I do to make us successful? How can I give this great gift to the world?
Simple. I need one thing that you, my friends, colleagues and family can give me. All I want for Christmas is a Rock Star Developer. There has to be someone living in the US, who is the perfect fit. Please share this and help me find them.
And then enjoy the rest of your Christmas with your family and friends, like I am going to do for the next 36 hours. See you on Facebook in the meantime with everyone else…
NOTE: I want to make a special request to encourage female engineers to submit their resume’s for consideration. We believe that the success of our software will ultimately require a truly diverse team, from different genders, religions, cultures and backgrounds. Why will become apparent should we interview you.
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