Posts Tagged London

Social London Week?


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Well its not an official event like InternetWeek NY was, but for me it is a great Social Media Week in London.  While I still have a few open appointment slots on Monday morning, the week is pretty booked up.  I hope you will be able to join me at some point and say hello and we get a chance to talk about all the ways in which social media is creating growth opportunities and changing the way we work.

  • TWEETUP!
    Thursday 25 June – 1700-1930pm
    Open to everyone
    The International Bar (near Charing Cross and Leicester Sq) 
  • Gov2Gov UK
    Friday 26 June 1600-1900
    Registration Required (sold out, but contact me if you really need to be there)
    Canadian High Commission Office
  • Tweetcamp
    Saturday 27 June 1000-1800
    Waiting list only now
    Richmond, Surrey
  • Geek Field Trip – Tate Modern
    Sunday 28 June 1100-1400
    Open to Anyone – Show Up at Main Entrance, Look For Me
    Bankside (on the Thames) 

So it is pretty much a Social London Week for me and I hope it will be for some of you who join me as well.

The reason I am coming over is for the Gov2GovUK event and all the other opportunities to get together and talk present themselves when you think differently about how to connect with a community.  We are really hoping to see Social Media Club take off again in London (Lloyd Davis was organizing Social Media Club events before starting Tuttle).

We are really excited about Gov2Gov as I think it will be the start of something very big, where we are bringing together an array of events to facilitate international knowledge exchange on social media between governments and amongst their citizens.  This is one stone that kills about 20 birds, as the outcomes from these sorts of meetings are filled with amazing potential.  Not only does it improve international relations and facilitate cross border knowledge exchanges, it creates opportunities for entrepreneurship, business development, new ways towards civic engagement and so much more.  Pay attention to the conversation around this as the next announcements coming later in the month are going to be very big… in fact, we will start talking about it on Friday evening, at the Gov2Gov UK event.

I would be remiss if I didn’t give out a lot of credit for this event to Lovisa Williams from the U.S. State Department who helped in so many ways from introductions to organizational support and Dominic Campbell of FutureGov Consultancy who (very humbly) has contributed his expertise, his network and so much more.  These are the sort of people that get me excited and make the work we do so much more fun. Am so glad I can call them both friends.

Of course, huge thanks to the High Commission of Canada’s office for hosting the event.  Of course, we have always known how great our friends to the north are (particularly Our Vancouver Crew) – I have now found that their representatives in Ottawa and in London are just as wonderful.

So I hope to see you in London sometime this week, if not at our Tweetup on THUR at The International Bar, or The Gov2Gov UK Event on Friday at the High Commission in London, or at Tweetcamp on Saturday, then you better come out on Sunday for our Geek Field Trip to The Tate Modern.

Or, if you want to meet with me independently, I have some time for business meetings on MON morning 29 June and would be happy to book appointments with you while I am in the UK.

Cheers!

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Up for auction, two creative, social media strategists

eBay

eBay

You are bidding on 2 hours of AdHocnium’s consulting services to be delivered byAdriana Lukas and Chris Heuer in London on Wednesday 13 May 2009.  This is a one time only opportunity (for this moment in time 😉  This is a low cost way for a smart company to take our minds for a test drive, to see if what we know, and to improve what you are doing with social media, marketing and web strategies to make your organization more succesfull in these efforts.  At present, the bidding hasn’t begun, so it is starting off at $50usd!

Place your bid on eBay now.

Why would we auction our time off instead of working hard to get our going market rate of $350 per hour for our time? While the answer is a bit complicated, its also very simple. In short, it comes down to these primary reasons.

Our Story

For a long time now, I have been proselytizing the idea that companies need to stop selling and start helping people buy.  This is one way in which this can be done.  We advertised our rates on the AdHocnium site for this reason, and are extending the concept to see what people are willing to pay.  While we limit the market for our services to a specific geography while I am traveling, reducing our ability to get top dollar perhaps, it is another chance to ‘eat our own dog food.’

The Economy

The mid size businesses, or even smaller ones that are seeiking real competitive advantage and are willing to take bold risks also dont have as much money.  An auction gets us in front of people who normally wouldn’t seek out our services. Of course, even if you are in a big company, and perhaps especially so if you are trying to sell the idea of social media within your organization, we can create tremendous value to help you thrive while your competitors are struggling.

Our Experience

No, I dont mean that we dont have any experience and are forced to do this, but rather that we get more chances to work together, on short burstable projects.  Doing this auction with Adriana Lukas is a fantastic oppotunity for me to get in front of a client together – to get to know each other better, to learn from her while helping others.

Of course, we also get another client to list in our case studies too. Naturally, the more experience we have, and the more we have doing this together, the more valuable our time becomes over the long run and the more we can charge.  The more people giving us testimonials, like Kym Wong, the more you and people like you are going to be willing to trust us too.  Kym told me she had a huge return on her investment of $162.50 when I offered this up in DC back in March as an experiment.

Kym’s feedback on eBay was “Got tons of actionable ideas and advice! Worth 10x the price, highly recommended”.

Our Time

While my time and Adriana’s time is maxed out regularly, I always have a few hours when I am traveling to sit down with people and talk about their business and innovative ideas to help drive to the future.  When I do, as was the case after my session at Next09 with a few people, I always offer up some free advice… to them as individual’s, not to their company.  So if we can get paid a little something, instead of nothing for this, it creates a win-win for everyone.  The reality is though, that we both spend a large percentage of our time on community works and big ideas that dont pay the bills in the short term.  We simply dont invest as much time as we perhaps should selling outrselves (partially because we dont like doing that).

If we were to try to sell our time actively during my visit to London, it would take dozens of hours over several weeks.  If you factor in all the time making the sale, along with the time delivering the education or training, we have to charge a lot to make a reasonable rate of pay.  This auction path allows us to be more effcicient, and hopefully get a better per hour return on our time then we would if we worked hard to sell that halfd day so some of the same people who would buy it.

Increasing Awareness

Is this story interesting to you? Might it be something you might try yourself as Rebecca Caroe suggested? Well, that means more people are going to hear about AdHocnium, about me, about Adriana and about others who are doing this with us.  Our business model is pretty unuque too, so we get a chance to highlight the fact that we have reimagined what a gobal agency should look like, how it should operate, how we can attract the best and brightest talent and how we are leading our clients into the future. So while some may call it a stunt, it is much more (and honestly, it’s a little bit of that too).

The Auction

So what do you think? Anyone in London want to bid on a 2 hour consulting session with Chris Heuer andAdriana Lukas on Wednesday 13 May 2009? Let the bidding begin.

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