Posts Tagged IA

Putting CX to Work. See the forest AND the trees with Dave Gray

CXDNow Dave Gray Interview by Chris Heuer
In this extended episode of CXDNow, host Chris Heuer interviews Dave Gray, founder of world renowned visual communications firm XPlane and author of Gamestorming, The Connected Company and many other great works. Disclosure, Dave is a friend, a mentor and an advisor to my company, Will Someone.

During the conversation, we skim across the broad concepts and processes before diving quickly down into the detailed depths of putting CX to work. How do we approach Customer Experience Design? Sure, it’s about empathy as we continue to discuss, but what does being able to draw have to do with it? As Dave Gray says, “whatever strategy you think you should have, if you can’t draw it, you can’t do it”. It’s this approach, going beyond design to use design as a way of thinking that distinguishes the work of Dave Gray and his team at XPlane. In this 20+ minute episode, be prepared for a rapid fire dose of killer insights that will take your CX Design to the next level. From how to see, to how to think, to how to do – Dave walks us through the forest and shows us the trees.

Need help creating design moving customer experiences? IBM Journey Designer enables you and your team to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments. Learn more on this blog post or try it at no cost at ibm.com/journey-designer.


SPONSORED BY IBM JOURNEY DESIGNERIBM Commerce Blog logo

For more about the #CXDNow series, why I am doing it and where we are headed, read this background post.

, , , , , , , , , ,

No Comments

A Conversation with a Master, Dave Gray’s Origin Story

CXDNow Dave Gray Interview by Chris Heuer
In this episode of CXDNow, host Chris Heuer interviews Dave Gray, founder of world renowned visual communications firm XPlane and author of Gamestorming, The Connected Company and many other great works. Disclosure, Dave is a friend, a mentor and an advisor to my company, Will Someone.

Over the course of 20 minutes we go back to the early 90’s to learn how Dave’s experience doing graphics to support stories in the newspaper became a business, became the signature style for Business 2.0 magazine and ultimately lead to a completely different way of making strategy real. In many ways, the very same evolution that lead to the rise of Customer Experience Design, with Dave at the proverbial ‘tip of the spear’. It’s a fascinating story, and one that is both inspirational and informative. Listen in and find out why XPlane is one of the most sought after firms in the world.

If you would like to be a part of the taping of the show live and join in our post interview conversation, you can join us next Wednesday November 11, 2015 at noon PST as we discuss the future of CX Design, what is needed and where we are headed with several leading practitioners.

Need help creating design moving customer experiences? IBM Journey Designer enables you and your team to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments. Learn more on this blog post or try it at no cost at ibm.com/journey-designer.


SPONSORED BY IBM JOURNEY DESIGNERIBM Commerce Blog logo

For more about the #CXDNow series, why I am doing it and where we are headed, read this background post.

, , , , , , , , , , ,

No Comments


Deprecated: Directive 'allow_call_time_pass_reference' is no longer available in PHP in Unknown on line 0

Deprecated: Directive 'magic_quotes_gpc' is no longer available in PHP in Unknown on line 0