<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Chris Heuer's Insytes &#187; THe Social Media Playbook</title>
	<atom:link href="http://www.chrisheuer.com/project/the-social-media-playbook/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrisheuer.com</link>
	<description>Personal and Professional Thoughts on Life and Marketing</description>
	<lastBuildDate>Fri, 08 Jan 2010 22:06:58 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Towards a More Social Organization</title>
		<link>http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/</link>
		<comments>http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 22:23:15 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
				<category><![CDATA[Future of Media]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[SocialMedia]]></category>
		<category><![CDATA[THe Social Media Playbook]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[chief social officer]]></category>
		<category><![CDATA[cmo]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[cso]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social organization]]></category>
		<category><![CDATA[socialcorp]]></category>
		<category><![CDATA[work 2.0]]></category>

		<guid isPermaLink="false">http://www.chrisheuer.com/?p=754</guid>
		<description><![CDATA[ The discussion around social media at this point in time is merely the tip of the proverbial iceberg when it comes to the breadth and depth of change that is being created in organizations of all sizes around the world.  While some like Steve Rubel will argue that this emphasis is a passing [...]]]></description>
		<wfw:commentRss>http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>The Golden Rules of Marketing</title>
		<link>http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/</link>
		<comments>http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 16:17:55 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[SocialMedia]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[THe Social Media Playbook]]></category>
		<category><![CDATA[UnMarketing]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[golden rule]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxswi]]></category>

		<guid isPermaLink="false">http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/</guid>
		<description><![CDATA[Our panel at last week&#8217;s SxSW Interactive conference was by far the best panel I have ever had the pleasure to join.  Self Replicating Awesomeness: The Marketing of No Marketing included Deb Schultz, Jeremiah Owyang, Tara Hunt, Hugh Macleod and David Parmet who are each absolutely brilliant in their own way, and some of my [...]]]></description>
		<wfw:commentRss>http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Are you ready for what comes back? The Unilver Axe/Dove Connundrum</title>
		<link>http://www.chrisheuer.com/2007/12/13/are-you-ready-for-what-comes-back-the-unilver-axedove-connundrum/</link>
		<comments>http://www.chrisheuer.com/2007/12/13/are-you-ready-for-what-comes-back-the-unilver-axedove-connundrum/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 21:18:11 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
				<category><![CDATA[Future of Media]]></category>
		<category><![CDATA[SocialMedia]]></category>
		<category><![CDATA[THe Social Media Playbook]]></category>

		<guid isPermaLink="false">http://www.chrisheuer.com/2007/12/13/are-you-ready-for-what-comes-back-the-unilver-axedove-connundrum/</guid>
		<description><![CDATA[Just saw the incredibly powerful new Dove Onslaught video during the lunch presentation here at The Search Insider Summit .  I think the latest update to the Campaign for Real Beauty which established the Dove Self-Esteem Fund is a great step in the right direction towards resetting our societies self esteem.  I was [...]]]></description>
		<wfw:commentRss>http://www.chrisheuer.com/2007/12/13/are-you-ready-for-what-comes-back-the-unilver-axedove-connundrum/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Help me help you. I need your input for my book.</title>
		<link>http://www.chrisheuer.com/2007/11/19/help-me-help-you-i-need-your-input-for-my-book/</link>
		<comments>http://www.chrisheuer.com/2007/11/19/help-me-help-you-i-need-your-input-for-my-book/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 21:05:21 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
				<category><![CDATA[Social Media Club]]></category>
		<category><![CDATA[SocialMedia]]></category>
		<category><![CDATA[THe Social Media Playbook]]></category>

		<guid isPermaLink="false">http://www.chrisheuer.com/2007/11/19/help-me-help-you-i-need-your-input-for-my-book/</guid>
		<description><![CDATA[Please take this survey www.contentconnections.com/socialmedia2007 to help me with my book &#8211; keep reading to find out why&#8230;
There is a lot going on these days and a lot of different books being written about what&#8217;s happening, with an apparent emphasis on social media, communities and user generated content.  As the founder of Social Media [...]]]></description>
		<wfw:commentRss>http://www.chrisheuer.com/2007/11/19/help-me-help-you-i-need-your-input-for-my-book/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Chris Heuer Speaks: Social Media Workshop, Social Media Playbook</title>
		<link>http://www.chrisheuer.com/2007/11/07/chris-heuer-speaks-social-media-workshop-social-media-playbook/</link>
		<comments>http://www.chrisheuer.com/2007/11/07/chris-heuer-speaks-social-media-workshop-social-media-playbook/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 17:28:06 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
				<category><![CDATA[Social Media Club]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[THe Social Media Playbook]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Social Media Workshop]]></category>

		<guid isPermaLink="false">http://www.chrisheuer.com/?p=900</guid>
		<description><![CDATA[On November 7, 2007 Chris Heuer presented his thoughts on a book project at the Social Media Workshop in Austin, Texas. The presentation, &#8220;Social Media Playbook,&#8221; focuses on the principles underlying Chris&#8217; book on the rise and significance of social media.
The Social Media Playbook
View more presentations from Chris Heuer.

]]></description>
		<wfw:commentRss>http://www.chrisheuer.com/2007/11/07/chris-heuer-speaks-social-media-workshop-social-media-playbook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
