Archive for category Speaking

Chris Heuer Speaks: Social Media Club Seattle, February 2009

Chris Heuer joined the folks at Social Media Club Seattle to present “How to Make a Case for Social Media.” Chris visited the chapter for this event at the Microsoft Redmond campus on February 24, 2009.


Chris Heuer – Social Media Club SEATTLE from Seattle20 on Vimeo.

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Chris Heuer Speaks: BrightTALK Digital Media Marketing Summit

On February 19, 2009 Chris participated in the BrightTALK Digital Media Marketing Summit with his presentation, “Digital Marketing: Then & Now.”

In the “Digital Marketing: Then & Now” presentation Chris explore the similarities between the shifts in digital marketing in the early nineties and the current marketing changes resulting from social media developments.

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Wealthy are less greedy these days

What do I mean by saying the wealthy are less greedy these days… To get to the point, that is one of the insights gleaned from the results of a quick survey I did on Ask 500 People, that people who have higher incomes generally think they have enough stuff and a very low percentage of people making over $100k think they don’t have enough stuff.

enough_by_income

Before I get any further into the meaning of the results, I need to do a better job of setting the stage, from the beginning.  You see, it’s been on my mind a lot lately that I really do have enough stuff.  That the all out feeding frenzy at the buffet of consumerism is perhaps coming to an end.  Many retailers are going to be really hurt as we have seen already with Circuit City, Mervyns and Macy’s among the first to experience the hardships.  Now this is especially going to be true for those retailers who aren’t using ecommerce effectively (as you may have seen in my brick and mortar review, shopping at the mall isn’t what it used to be).

People are waking up to the wastefulness of our habits (I sure have – everything from the amount of food that spoils to the amount of packaging materials I throw away and of course, all the old obsolete technology – ugghhh). More and more people from all walks of life are, from all around the world, are realizing that this sort of behaviour is unsustainable.

Do You Have Enough Stuff?

With a margin of error of what I believe is +/- 2% for all respondents (424) versus known respondents with unverified profiles, I think these stats are close to speaking for the whole.

I see some other stuff here that is interesting, and I need to take some more time to write my post for “The Economy of Enough” which is what inspired me to ask this question, so I will just close by saying that if we were still in the Gordon Gecko era of cash is king 80’s, I would suspect it might look something like this:

enough_by_income2

Just for kicks, lets take a nostalgic look back at Mr. Gecko’s infamous speech

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Chris Heuer Speaks: Ultimate Blogger Dinner @ CES 2009

At this year’s Ultimate Blogger Dinner at CES 2009 Chris Heuer interviewed Ford CEO Alan Mulally. Chris and Alan discussed a variety of topics including peer to peer learning and how we can leverage the unconference model to help get our economy back on track by educating and retraining the recently unemployed. You can also see Chris’ brief introductory remarks below.

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Chris Heuer Speaks: Social Media Jungle

Chris Heuer is presenting “Social Media Principles” at Social Media Jungle (part of CES 2009) on January 7, 2009. Chris will be co-hosting with marketing strategist Warren Whitelock.

The talk includes a sampling of the insights Chris has developed about Social Media in general.  They are the foundations upon which success in social media is built.

These same insights drive Chris’ work with AdHocnium – in order to help companies transform themselves to thrive in the social era, people need to first see things differently, then think differently and ultimately be different.  This is where you need to start.

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Chris Heuer Speaks: Social Media Workshop Miami

At the Miami Social Media Workshop Chris Heuer gave his presentation, “Social Media Principles and Introduction to Conversational Marketing.” The Workshop is designed for small businesses, communications agencies and tourism related businesses.  Workshop leaders will help attendees figure out how to effectively use Social Media for their businesses, learn how Social Media marketing is different from than traditional marketing, and take home some very practical knowledge they can apply to their businesses immediately.

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PR Newswire Emerging Media Event

utterli-image

Yesterday I had the pleasure of sitting on a panel hosted by Michael Pranikoff and PR Newswire focusing on emerging media (though we talked a bit more about present day uses of social media). Joining me on the panel was Louis Gray and Tom Foremski – two uber smart guys. Louis wrote an excellent blog post reviewing some of the key points in the discussion, but really this is worth listening too – it was quite an insightful discussion all around, touching on both the strategic and the tactical. Listen in and let me know what you think.

Mobile post sent by chrisheuer using Utterlireply-count Replies.  mp3

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Chris Heuer Speaks: PR Newswire Emerging Media Event

Chris sat on an emerging media panel hosted by Michael Pranikoff. Chris was joined by fellow panelists Tom Foremski of Silicon Valley Watcher and Louis Gray. To see Chris’ comments and hear the audio, see his post here. Also visit Louis Gray’s blog to read his review of some key points.

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Chris Heuer Speaks: Social Media Workshop Hawaii

Social Media Club dispatched a team of experts to PodCamp Hawaii on October 23, 2008 to conduct a one day workshop on social media. Chris Heuer will present “Conversations aren’t Marketing,” a presentation focused on how companies can talk with their customers using Social Media. Check out It’s About Conversation, Not Marketing, Living in the Era of Conversation, and his presentation “Don’t Just Join Conversations, Participate and Contribute.”

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Chris Heuer Speaks: PRSA SF

Chris Heuer stepped in for his friend Giovanni Gallucci to discuss social media and social networking at the San Francisco PRSA. Hear Chris’ comments from the presentation, “Buzz Generation, Guerilla Marketing and Branding via Social Media and Social Networking” here.

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