Archive for category Speaking
Chris Heuer will be in Hamburg, Germany to participate in the panel, “What’s a Brand to do? Meeting the Needs of 21st Century Customers in the Age of the Social Web.” The presentation is part of Next09, a major networking and trend conference in Europe; this year’s theme is the Share Economy.
The “What’s a Brand to do?” panel will focus on answering questions on Vendor Relationship Management, or VRM. The discussion will focus on how vendors can “provide customers with tools for engaging with vendors in ways that work for both parties.” See the video below.
Chris also discussed the nature of the unagency AdHocnium with Erno Hannik:
On February 20, 2009 Chris presented “The Death of Advertising” at the Northern Voice 09 conference.
“One of Kate’s favourite speakers was Chris Heuer.� Chris is the founder of Social Media Club and although the talk may have felt rushed to him, he asked one very important question – is advertising dead?� Heuer thinks interruptive advertising is certainly headed that way, thanks to services like PVR and TIVO, which allow viewers to bypass regularly programmed advertising.� He also pointed out that search engines are killing product advertisement. Why would anyone look at advertising for product knowledge when they can Google it, see reviews, and make the choice for themselves? Chris reminded us that we have access to more rich and valuable information through our friends and networks.� So if advertising is dead (or dying at least) what happens next? Chris’ suggestion: take the lead. Be the one people go to to answer the questions. By educating people you gain their trust, which in turn adds value.”
In the “Digital Marketing: Then & Now” presentation Chris explore the similarities between the shifts in digital marketing in the early nineties and the current marketing changes resulting from social media developments.