Archive for category Links
links for 2008-05-21
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Great sample SWOT template with simple questions to help frame the more important issues. SWOT\’s are actually good tools to look at your business relative to the market – been a while since I used one…\n
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A few interesting notes on this blog, not updated frequently.\n
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Interesting set of case studies on Enterprise 2.0\n
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links for 2008-05-20
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Great source of insights on management and leadership for executives. Never heard of it before today…\n
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links for 2008-05-15
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Really great social media campaign from IBM in partnership with Digg. This is really good social media marketing.\n
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Really interesting piece on how our online interactions influences our real world behaviour. Some great research going on at Stanford…\n
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links for 2008-04-28
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cgm: Ad-Tech Diarist: Ten Questions on the \”Art of Conversation\”
Great post for everyone to read when thinking about what it means to engage in conversations as a marketer.(tags: blog conversation marketing social socialmedia womma conversationalmarketing adtech)
- Web 2.0 Expo Preview: Web 2.0 Isn\’t Just About The Apps — web 2.0 — InformationWeek
Good piece from Information Week on the bigger picture behind Web 2.0 and its impact on the enterprise.
(tags: web20 dell socialmedia)
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Web 2.0 Expo Preview: Torture by Information Overload | Epicenter from Wired.com
Interesting take that doesnt go far enough in examining the biggest problem of Web 2.0, information overload – if you are trying to figure out what to solve next, please work on this huge problem.
(tags: information media productivity socialmedia web2.0 web20 overload)
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MediaShift Idea Lab . Web 2.0: Blogtropulus vs. the Legacy Press Room | PBS
Great post from JD Lasica on the blogger lounge we hosted at Web 2.0 Expo
(tags: blogrtopolus bloggers web2.0 media journalism)
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The Riff: Geek: The Blog Room at Web 2.0 Expo
Wow, Blogtropolus even made it into Mother Jones – The Conversation Group is getting noticed 🙂
(tags: bloggers blogtropolus web2.0)
- Fake Steve Jobs lights up Web 2.0 Expo | Geek Gestalt – A blog by Daniel Terdiman – CNET News.com
Well, I took a bit of ribbing from Fake Steve Jobs at his Web 2.0 Expo keynote – I spoke to him later that day and he wanted to know if I had a sense of humor 🙂 Dan spoke at SMC Boston in the fall of 2007
(tags: Web2.0 fakestevejobs socialmedia conference2.0 conference socialmediaclub)
links for 2008-04-22
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Really very happy to hear that our friend Mitch Ratcliffe is no longer suffering through severe back pain and that he found a medical trial by publishing his needs to the market. This is a must read story… Congratulations Mitch!
links for 2008-04-20
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Starting to put together a set of links around the discussion of what is social media that kicked off in early 2007. Much of it is not resolved still, but the phrase has obvious staying power…
links for 2008-04-14
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Interesting take on this important issue with some great comments. Personally I think there is room for advertising in all media – the questions really is how effective will it be at accomplishing your goals. Awareness and branding is good, direct respon
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Tom Foremski, as always, has a great take on the latest round of discussion on the social media release.
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Another good take on this subject from John Furrier
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Interesting take on the principles and key strategies that management may be considering when looking at social media marketing.
links for 2008-04-11
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I love how the Chinese media claim there were no protests or disruptions – a few minutes in to this video we see a group of protesters lie down in the street in front of the torch relay, but they were easily carried away by SFPD to the side of the street.
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This 1999 article I came across while doing research on my book is fantastic. if you are in a big company and need some help with innovation, read this and use it often!
links for 2008-04-10
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Great article on how big brands can serve the information and social needs of its customers to build a direct relationship. This piece on Nike+ gets at the heart of what I call The Communications Strategy
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NBC and Liberty Mutual are returning to the heyday of early TV where sponsored content, co-produced by the brand is at center stage. Another great development I think, as advertising continues to decline in effectiveness.
links for 2008-04-09
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This is a must see video on our system of production (where our stuff comes from and where it goes) and how it really impacts the earth. MUST SEE!
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This is an awesome video created in response to GaryVee’s good people day 08 – right on with his approach that everyone has some good in them…
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Marshall Kirkpatrick makes some excellent points in this post on why blogs are still an important part of the chain of influence – sometimes it is direct and sometimes it is more subtle
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Chris Heuer is the founder of Mentor Bureau, a global collaborative of Startup Mentors focused on #SmoothScaling over #Hypergrowth. He has invested his life in working to create a better society through personal and community efforts that brings people together such as Rysing Tyde and Social Media Club. To learn more about Chris, visit his profile on LinkedIn.