• Is this really called Social Media? Yes! | Social Media Club
  Starting to put together a set of links around the discussion of what is social media that kicked off in early 2007. Much of it is not resolved still, but the phrase has obvious staying power…
  (tags: branding marketing media socialmedia smp whatissocialmedia)
• Do you Hate the term “Social Media?” (I don’t) then help come up with a better term
  (tags: blog socialmedia web2.0 SocialSoftware smp whatissocialmedia)
• Social Media Goes Mainstream [Dion Hinchcliffe's Web 2.0 Blog]
  (tags: web2.0 socialmedia pr2.0 media enterprise2.0 blog smp whatissocialmedia)
• The Definition of Social Media | WebProNews
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia)
• What is social media? « Scobleizer — Tech geek blogger
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware)
• /Message: Scoble Asks What Is Social Media?
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware)
• What is Social Media? No, really, WTF? | Social Media Club
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware)
• What is Social Media?
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware marketing)
• socialmedia » What is
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware)
• The Doc Searls Weblog : Tuesday, February 20, 2007
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware)
• 15 Free Social Media White Papers and Ebooks
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware whitepaper marketing howto)
• Micro Persuasion: Now Can We Please Kill the Phrase “Social Media”?
  (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia communications blog)

• Maybe Advertising In Social Media Should Be An Oxymoron
  Interesting take on this important issue with some great comments. Personally I think there is room for advertising in all media - the questions really is how effective will it be at accomplishing your goals. Awareness and branding is good, direct respon
  (tags: marketing socialmedia)
• Putting Links Into Press Releases… Still A Controversial Issue(!)
  Tom Foremski, as always, has a great take on the latest round of discussion on the social media release.
  (tags: socialmedia pr socialmediarelease pressrelease smpr)
• Social Media Release - Needs To Be Social « Furrier.org - Business & Technology Blog
  Another good take on this subject from John Furrier
  (tags: smpr socialmedia socialmediarelease pr2.0)
• 4 Principles Of Persuasive Social Media Marketing | Insight Buzz
  Interesting take on the principles and key strategies that management may be considering when looking at social media marketing.
  (tags: insight marketing socialmedia)

• Torch Relay San Francisco-Marina - iReport.com
  I love how the Chinese media claim there were no protests or disruptions - a few minutes in to this video we see a group of protesters lie down in the street in front of the torch relay, but they were easily carried away by SFPD to the side of the street.
  (tags: olympics sanfrancisco torchrelay protest freetibet china)
• 40 Inventive (Business) Principles With Examples
  This 1999 article I came across while doing research on my book is fantastic. if you are in a big company and need some help with innovation, read this and use it often!
  (tags: business knowledge learning strategy innovation)

• The New Advertising Outlet: Your Life - New York Times
  Great article on how big brands can serve the information and social needs of its customers to build a direct relationship. This piece on Nike+ gets at the heart of what I call The Communications Strategy
  (tags: advertising branding community experience marketing media newmedia socialmedia socialnetworking strategy)
• NBC to Revive a Mainstay of Early TV - New York Times
  NBC and Liberty Mutual are returning to the heyday of early TV where sponsored content, co-produced by the brand is at center stage. Another great development I think, as advertising continues to decline in effectiveness.
  (tags: advertising hollywood soapopera marketing media)

• The Story of Stuff with Annie Leonard
  This is a must see video on our system of production (where our stuff comes from and where it goes) and how it really impacts the earth. MUST SEE!
  (tags: cleantech environment ethics future green howto ideas progressive recycle science video)
• Good (in) People Day
  This is an awesome video created in response to GaryVee’s good people day 08 - right on with his approach that everyone has some good in them…
  (tags: gpd08 goodpeopleday goodpeople smart greatvlog vlog)
• Study: There is No Tipping Point, Blog Readers Are Skeptical - ReadWriteWeb
  Marshall Kirkpatrick makes some excellent points in this post on why blogs are still an important part of the chain of influence - sometimes it is direct and sometimes it is more subtle
  (tags: bloggers blogging marketing participation socialnetworks trust web2.0 wom tippingpoint)

• Carrotmob
  This is a really smart use of flash mobs - trust me - you need to read this blog and learn about what they are doing…
  (tags: dogood smartmobs reallysmartmobs greatidea green)

• Syllabus / UC Berkeley Social Media
  Great thoughts on learning social media from a master - brilliant stuff - am so glad the world has Howard Rheingold in it!
  (tags: collaboration communication community socialcomputing socialmedia socialnetwork syllabus web2.0 hlr howardrheingold)

• Personality Not Included » Homepage
  This is a great book that drives home some of the key points we have been making about social media - be social, be a human, or in Rohit’s term’s - DON’T BE FACELESS!
  (tags: socialmedia marketing communications book)

• Smallstep Adult and Teen
  Interesting free government site that helps people think about nutrition and health - take small steps toward better health - really smart and good use of tax dollars finally…
  (tags: diet Exercise Fitness Health howto Nutrition tips tools government)

I sat down with Chris Brogan and Kris Smith (with special driveby guest Chris Messina) for a great podcast on BTRex during our last full day of SxSW this year which you can listen to here. We had a rollicking good time talking about social media and so much more. Some portions of it are potentially NSFW, and some aspects are not fully PC, but if your sensibilities can get beyond those minor issues, this is one heckuva entertaining and informative podcast.

I still love the line I laid down during the opening section, “Serendipity is a weapon!” gotta love it.. and be careful of it.