• Torch Relay San Francisco-Marina - iReport.com
  I love how the Chinese media claim there were no protests or disruptions - a few minutes in to this video we see a group of protesters lie down in the street in front of the torch relay, but they were easily carried away by SFPD to the side of the street.
  (tags: olympics sanfrancisco torchrelay protest freetibet china)
• 40 Inventive (Business) Principles With Examples
  This 1999 article I came across while doing research on my book is fantastic. if you are in a big company and need some help with innovation, read this and use it often!
  (tags: business knowledge learning strategy innovation)

• The New Advertising Outlet: Your Life - New York Times
  Great article on how big brands can serve the information and social needs of its customers to build a direct relationship. This piece on Nike+ gets at the heart of what I call The Communications Strategy
  (tags: advertising branding community experience marketing media newmedia socialmedia socialnetworking strategy)
• NBC to Revive a Mainstay of Early TV - New York Times
  NBC and Liberty Mutual are returning to the heyday of early TV where sponsored content, co-produced by the brand is at center stage. Another great development I think, as advertising continues to decline in effectiveness.
  (tags: advertising hollywood soapopera marketing media)

• The Story of Stuff with Annie Leonard
  This is a must see video on our system of production (where our stuff comes from and where it goes) and how it really impacts the earth. MUST SEE!
  (tags: cleantech environment ethics future green howto ideas progressive recycle science video)
• Good (in) People Day
  This is an awesome video created in response to GaryVee’s good people day 08 - right on with his approach that everyone has some good in them…
  (tags: gpd08 goodpeopleday goodpeople smart greatvlog vlog)
• Study: There is No Tipping Point, Blog Readers Are Skeptical - ReadWriteWeb
  Marshall Kirkpatrick makes some excellent points in this post on why blogs are still an important part of the chain of influence - sometimes it is direct and sometimes it is more subtle
  (tags: bloggers blogging marketing participation socialnetworks trust web2.0 wom tippingpoint)

• Carrotmob
  This is a really smart use of flash mobs - trust me - you need to read this blog and learn about what they are doing…
  (tags: dogood smartmobs reallysmartmobs greatidea green)

• Syllabus / UC Berkeley Social Media
  Great thoughts on learning social media from a master - brilliant stuff - am so glad the world has Howard Rheingold in it!
  (tags: collaboration communication community socialcomputing socialmedia socialnetwork syllabus web2.0 hlr howardrheingold)

• Personality Not Included » Homepage
  This is a great book that drives home some of the key points we have been making about social media - be social, be a human, or in Rohit’s term’s - DON’T BE FACELESS!
  (tags: socialmedia marketing communications book)

• Smallstep Adult and Teen
  Interesting free government site that helps people think about nutrition and health - take small steps toward better health - really smart and good use of tax dollars finally…
  (tags: diet Exercise Fitness Health howto Nutrition tips tools government)

I sat down with Chris Brogan and Kris Smith (with special driveby guest Chris Messina) for a great podcast on BTRex during our last full day of SxSW this year which you can listen to here. We had a rollicking good time talking about social media and so much more. Some portions of it are potentially NSFW, and some aspects are not fully PC, but if your sensibilities can get beyond those minor issues, this is one heckuva entertaining and informative podcast.

I still love the line I laid down during the opening section, “Serendipity is a weapon!” gotta love it.. and be careful of it.