Join us to talk with Dave Gray about his approach to Customer Experience Design on this week’s #CXDNow


CXDNow with Dave Gray
This Wednesday at noon PDT we will be speaking with a true master of Customer Experience Design, my friend and advisor Dave Gray. Author of GameStorming, Founder of Xplane and one of my favorite visual communicators of all time.

Chances are, if you’ve built an empathy map and downloaded a free template from someplace, it’s either his, or it’s based on the one he designed and gave away.

If you are striving to make CX part of your career path or simply trying to figure out how to bring CX into your organization’s processes around customer engagement and marketing, you must join us to talk to Dave this Wednesday November 4, 2015 at noon PST.

Dave Gray: Bio

Dave Gray is a leader and manager with a background in design. He has worked with many of the world’s largest companies, as well as mid-sized businesses, startups, executives and individuals.

His area of focus is the human side of change and innovation, specifically: How can you get people to adopt new ideas? How can you win their hearts and minds? How can you get people, including yourself, to change deeply embedded habits and behaviors? How can you transform a business strategy from a good idea to a living fact in the real world?

He is the founder of XPLANE, a strategic design consultancy, and co-founder of Boardthing, a collaboration platform for distributed teams.

He is the author of two books on design, change and innovation: Gamestorming: A playbook for innovators, rule-breakers and changemakers; and The Connected Company.

Need help creating design moving customer experiences? IBM Journey Designer enables you and your team to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments. Learn more on this blog post or try it at no cost at ibm.com/journey-designer.

SPONSORED BY IBM JOURNEY DESIGNERIBM Commerce Blog logo


For more about the #CXDNow series, why I am doing it and where we are headed, read this background post.

 


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