Comments on: The End of Marketing, The Return to Markets http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/ Personal and Professional Thoughts on Life and Marketing Wed, 14 Jul 2010 11:09:02 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Social Media Strategy from A to Z » Techipedia | Tamar Weinberg http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-179726 Social Media Strategy from A to Z » Techipedia | Tamar Weinberg Sun, 30 May 2010 13:35:50 +0000 http://www.chrisheuer.com/?p=1105#comment-179726 [...] is Marketing. This term was coined by Chris Heuer five years ago and still rings true. The idea is that when businesses participate in social media [...] [...] is Marketing. This term was coined by Chris Heuer five years ago and still rings true. The idea is that when businesses participate in social media [...]

]]> By: Chris Heuer’s Insytes – thanks matt « CreateTheConversation http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-174774 Chris Heuer’s Insytes – thanks matt « CreateTheConversation Thu, 25 Mar 2010 21:29:33 +0000 http://www.chrisheuer.com/?p=1105#comment-174774 [...] http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/   [...] [...] http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/   [...]

]]> By: http://www.chrisheuer.com/ the website o… « CreateTheConversation http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-174770 http://www.chrisheuer.com/ the website o… « CreateTheConversation Tue, 23 Mar 2010 22:37:31 +0000 http://www.chrisheuer.com/?p=1105#comment-174770 [...] mentioned in ‘the New Community Rules’ with some interesting insights, particularly his http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/ [...] [...] mentioned in ‘the New Community Rules’ with some interesting insights, particularly his http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/ [...]

]]> By: The End of Faceless Brands? http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-174542 The End of Faceless Brands? Mon, 04 Jan 2010 08:25:54 +0000 http://www.chrisheuer.com/?p=1105#comment-174542 [...] Another great post on this topic can be found here. [...] [...] Another great post on this topic can be found here. [...]

]]> By: Market Engagement Optimization (MEO) and NetTrust Score | Brian Solis http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-174511 Market Engagement Optimization (MEO) and NetTrust Score | Brian Solis Mon, 28 Dec 2009 09:01:22 +0000 http://www.chrisheuer.com/?p=1105#comment-174511 [...] with new ways of approaching marketing.This is in part, explained further in my post yesterday on The End of Marketing, The Return to Markets, but it is something I will need to write about for a while to explain fully.The most important [...] [...] with new ways of approaching marketing.This is in part, explained further in my post yesterday on The End of Marketing, The Return to Markets, but it is something I will need to write about for a while to explain fully.The most important [...]

]]> By: juan batista http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-173692 juan batista Mon, 02 Nov 2009 02:51:03 +0000 http://www.chrisheuer.com/?p=1105#comment-173692 I feel this is only a piece of the puzzle. I'm trying to get a hold of the topic, but somehow seem to fall short of truly understanding it. Every little bit I do understand helps me to see the whole picture. You helped me to understand a little more. Really appreciate the lesson. I feel this is only a piece of the puzzle. I'm trying to get a hold of the topic, but somehow seem to fall short of truly understanding it. Every little bit I do understand helps me to see the whole picture. You helped me to understand a little more. Really appreciate the lesson.

]]> By: Susan Payton http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-173214 Susan Payton Tue, 13 Oct 2009 15:55:40 +0000 http://www.chrisheuer.com/?p=1105#comment-173214 You just blew my mind. Marketing isn't real. I'm going to have to chew on that one for a while. But you're right, we're marketing TO and AT each other, rather than with one another. You just blew my mind. Marketing isn't real. I'm going to have to chew on that one for a while. But you're right, we're marketing TO and AT each other, rather than with one another.

]]> By: Milind Vartak http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-173211 Milind Vartak Tue, 13 Oct 2009 06:19:42 +0000 http://www.chrisheuer.com/?p=1105#comment-173211 Chris, I agree with you in that in B2B space repeat orders will be generated from trust that you build. Word of mouth publicity and references so essential to brand building also would be built on trust, that comes out building real relationships with people within that market. Milind Vartak. <a href="http://www.valueaddservices.blogspot.com" target="_blank">www.valueaddservices.blogspot.com</a> Chris,
I agree with you in that in B2B space repeat orders will be generated from trust that you build.
Word of mouth publicity and references so essential to brand building also would be built on trust, that comes out building real relationships with people within that market.
Milind Vartak.

http://www.valueaddservices.blogspot.com

]]> By: Murray Newlands http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-173201 Murray Newlands Sun, 11 Oct 2009 22:03:44 +0000 http://www.chrisheuer.com/?p=1105#comment-173201 Chris great to see you again at Izeafest. Your ability to connect people was inspiring. Chris great to see you again at Izeafest. Your ability to connect people was inspiring.

]]> By: alevin http://www.chrisheuer.com/2009/10/05/the-end-of-marketing-the-return-to-markets/comment-page-1/#comment-173113 alevin Wed, 07 Oct 2009 04:04:07 +0000 http://www.chrisheuer.com/?p=1105#comment-173113 The challenge, even in the online world, is one of scale. The reason that business switched to impersonal brand marketing was because the economies of scale afforded by mass production meant that companies could sell products to many more people than they could talk to. The internet lets marketers listen to and talk to more people, but for mass-market products it's still a lot. And social behavior tends to get worse at scale. More people will act anti-socially in settings where they do not personally recognize others. The world of social media contains people genuinely seeking to understand and connect with customers, and people with the latest get rich quick schemes. There is a lot of work to be done to explore and describe the practices that scale to customer communication and keep trust, following the formulation in the post about NetTrust. <a href="http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/" target="_blank">http://www.briansolis.com/2009/10/market-engageme...</a> The challenge, even in the online world, is one of scale. The reason that business switched to impersonal brand marketing was because the economies of scale afforded by mass production meant that companies could sell products to many more people than they could talk to. The internet lets marketers listen to and talk to more people, but for mass-market products it's still a lot. And social behavior tends to get worse at scale. More people will act anti-socially in settings where they do not personally recognize others. The world of social media contains people genuinely seeking to understand and connect with customers, and people with the latest get rich quick schemes. There is a lot of work to be done to explore and describe the practices that scale to customer communication and keep trust, following the formulation in the post about NetTrust. http://www.briansolis.com/2009/10/market-engageme...

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