Chris Heuer teamed up with Ike Pigott, Scott Schablow and Mack Collier for a Social Media Workshop in Birmingham, AL on April 27, 2009. The workshop, tailored to the needs of attendees, focused on creating a social media plan for one’s organization, including review of case studies. Chris presented “Principles of Social Media” as an overview of effective social media practices and theories. You can read Scott’s post on the workshop here. You can view the list of event goals and presentations below, following Chris’ slides from the presentation.

• Learn the Principles of Effective Social Media from Chris Heuer, founder of Social Media Club
• Discover the secrets of Building the Community You Want with renowned consultant Mack Collier
• Ike Pigott takes you inside Social Media Marketing where the tools provide real solutions
• Find out how to measure your success and set even higher goals, as Scott Schablow demystifies Metrics and Return on Investment
• Together we’ll look at successful case studies to learn what works and what doesn’t
• You’ll work with our team to develop a Social Media Strategy that is crafted to meet your needs, not someone else’s
• We’ll give you the tools and the approach to effectively sell your plan internally, and earn the buy-in that will make it a success.