Comments on: The Golden Rules of Marketing http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/ Personal and Professional Thoughts on Life and Marketing Fri, 05 Dec 2008 09:30:05 +0000 http://wordpress.org/?v=2.6.3 By: It’s About Conversation, Not Marketing | Chris Heuer's Insytes http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-95392 It’s About Conversation, Not Marketing | Chris Heuer's Insytes Sat, 28 Jun 2008 16:23:01 +0000 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-95392 [...] satisfaction. I wrote about this after our awesome SxSW panel earlier this year in a post called The Golden Rules of Marketing. If you are more interested in the importance of great products as the first step to great [...] [...] satisfaction. I wrote about this after our awesome SxSW panel earlier this year in a post called The Golden Rules of Marketing. If you are more interested in the importance of great products as the first step to great [...]

]]> By: CertainShops: Resource for Professional Articles » Blog Archive » What is marketing? http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76773 CertainShops: Resource for Professional Articles » Blog Archive » What is marketing? Fri, 21 Mar 2008 08:08:40 +0000 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76773 [...] re-reading blog on Chris Heuer’s Inystes - Personal and Professional Thoughts on Life and [...] [...] re-reading blog on Chris Heuer’s Inystes - Personal and Professional Thoughts on Life and [...]

]]> By: suzymiller http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76769 suzymiller Fri, 21 Mar 2008 07:49:15 +0000 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76769 Good to reread this (saw it first time round) I discovered recently that marketing begins with your own personal values and your vision of why you run your business in the first place. It is those messages that you 'brand' - or in other words, communicate to your clients, users and partnerships. This is why CSR/ethical/sustainable policies (still working on mine!) are integral to marketing, not as a 'green wash', but because they communicate your values and intentions (which must be measurable and accountable to be authentic). People don't just buy from 'people' - they buy and get involved in companies whose values they share. Good to reread this (saw it first time round)

I discovered recently that marketing begins with your own personal values and your vision of why you run your business in the first place. It is those messages that you ‘brand’ - or in other words, communicate to your clients, users and partnerships.

This is why CSR/ethical/sustainable policies (still working on mine!) are integral to marketing, not as a ‘green wash’, but because they communicate your values and intentions (which must be measurable and accountable to be authentic). People don’t just buy from ‘people’ - they buy and get involved in companies whose values they share.

]]> By: Community Guy, Jake McKee - Rapid Fire - Thursday, March 20 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76764 Community Guy, Jake McKee - Rapid Fire - Thursday, March 20 Fri, 21 Mar 2008 07:00:43 +0000 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-76764 [...] The Golden Rules of Marketing | Chris Heuer’s Inystes Chris is damn smart. And hangs around damn smart people. This is a must-read article! [...] [...] The Golden Rules of Marketing | Chris Heuer’s Inystes Chris is damn smart. And hangs around damn smart people. This is a must-read article! [...]

]]> By: Start up advice from a bunch of folks–good reads for all http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-75368 Start up advice from a bunch of folks–good reads for all Sun, 16 Mar 2008 17:28:12 +0000 http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/#comment-75368 [...] off is Chris Heuer’s Golden Rules of marketing.  Chris sent this out via Twitter yesterday and read it straight away.  Chris’ [...] [...] off is Chris Heuer’s Golden Rules of marketing.  Chris sent this out via Twitter yesterday and read it straight away.  Chris’ [...]

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