Comments on: What is it about Media??? http://www.chrisheuer.com/2007/12/05/what-is-it-about-media/ Personal and Professional Thoughts on Life and Marketing Tue, 31 Jan 2012 19:17:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mary Ann Chick Whiteside http://www.chrisheuer.com/2007/12/05/what-is-it-about-media/comment-page-1/#comment-47052 Mary Ann Chick Whiteside Sun, 09 Dec 2007 22:30:28 +0000 http://www.chrisheuer.com/2007/12/05/what-is-it-about-media/#comment-47052 When my title was new media manager, I constantly had to explain that it wasn't that I was new to the job. I also explained that it was only new media to an old media company like the newspaper I worked for...the job title refected our outreach in delivering information via phone, fax, gopher and later world wide web. Finally the title was switched to interactive media manager, partially to emphasize the importance of communication being a two-way street. (I picked up editing letters at the same time.) Now, one of the people taking over my job is a community conversation producer. It is a web title that our folks are adapting as part of a cultural shift. Emphasing print over other media no longer works for a succesful media company. Sometimes the way to affect change is with new new words, or language, to describe what you want people to do. Hope that helps When my title was new media manager, I constantly had to explain that it wasn’t that I was new to the job. I also explained that it was only new media to an old media company like the newspaper I worked for…the job title refected our outreach in delivering information via phone, fax, gopher and later world wide web.

Finally the title was switched to interactive media manager, partially to emphasize the importance of communication being a two-way street. (I picked up editing letters at the same time.)

Now, one of the people taking over my job is a community conversation producer. It is a web title that our folks are adapting as part of a cultural shift. Emphasing print over other media no longer works for a succesful media company. Sometimes the way to affect change is with new new words, or language, to describe what you want people to do.

Hope that helps

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