Is the kilogram on a diet, or is it perhaps minor fluctuations in the earth’s gravity we are beginning to notice…. hmmmmmmm

I love how they are tapping into the wisdom of crowds to create a real market based conversation – getting a huge market subsidy to refine their product. Very similar to some parts of insytes…

Web 2.0 def: a dynamic interface facilitating participation through such methods as user-created content, networking, and collaboration. Applications include podcasting, tagging, blogs, social networking, mashups, and wikis.

Quite an interesting read on how not to build any trust in the market – you can stand up for something you believe in without having to lie and deceive people like Media Defender did