Comments on: Are you a “real marketer”? http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/ Personal and Professional Thoughts on Life and Marketing Thu, 16 Oct 2008 04:19:50 +0000 http://wordpress.org/?v=2.5.1 By: David LaPlante http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-36840 David LaPlante Tue, 02 Oct 2007 04:48:47 +0000 http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-36840 Two out of three ain't bad, right ;-) Great post Chris. Marketing is something you either "get" or don't. Just like some people just understand why MS Comic Sans Serif is a bad bad bad typeface without really knowing what a typeface is or being a designer...they just know. I remember my first mentor (a Ford Motor VP of Marketing - he did the F series) always saying, "Sales is simple. Getting the deal over the line. Marketing is complex...it's anything and everything it takes to get a deal up to that line." Two out of three ain’t bad, right ;-)

Great post Chris. Marketing is something you either “get” or don’t. Just like some people just understand why MS Comic Sans Serif is a bad bad bad typeface without really knowing what a typeface is or being a designer…they just know.

I remember my first mentor (a Ford Motor VP of Marketing - he did the F series) always saying, “Sales is simple. Getting the deal over the line. Marketing is complex…it’s anything and everything it takes to get a deal up to that line.”

]]> By: I am Marketer. Wait, what?? | Community Guy http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35309 I am Marketer. Wait, what?? | Community Guy Mon, 17 Sep 2007 03:21:39 +0000 http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35309 [...] Following up on that post, Chris Heuer adds some fantastic thoughts to the discussion regarding what “real marketing”actually is. It’s time to talk once again about what I still think of as “real marketing”. For me this means the process of matching a product/service with the people who will get the most benefit/satisfaction/enjoyment from it. This is about serving the market’s interest by being a matchmaker of value between people and companies - caring about both, but more importantly caring about your own integrity. [...] [...] Following up on that post, Chris Heuer adds some fantastic thoughts to the discussion regarding what “real marketing”actually is. It’s time to talk once again about what I still think of as “real marketing”. For me this means the process of matching a product/service with the people who will get the most benefit/satisfaction/enjoyment from it. This is about serving the market’s interest by being a matchmaker of value between people and companies - caring about both, but more importantly caring about your own integrity. [...]

]]> By: Jake McKee http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35147 Jake McKee Sat, 15 Sep 2007 15:20:00 +0000 http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35147 Chris this defintion: "the process of matching a product/service with the people who will get the most benefit/satisfaction/enjoyment from it" ...is absolutely inspired. Brilliant. I was recently talking to the girl cleaning my teeth at the dentist's office and she asked me what I did. Time for a simple answer, so I said "Marketing stuff". She asked the question that best summed up why the marketing industry has problems: "Is that like advertising?" To most people, the Mad Men style ad agency, cranking out foolish, short term ads that disguise crappy, dangerous products as fluffy feel good life choices is what "marketing" is about and isn't really any different than marketing. Chris this defintion:

“the process of matching a product/service with the people who will get the most benefit/satisfaction/enjoyment from it”

…is absolutely inspired. Brilliant. I was recently talking to the girl cleaning my teeth at the dentist’s office and she asked me what I did. Time for a simple answer, so I said “Marketing stuff”. She asked the question that best summed up why the marketing industry has problems: “Is that like advertising?”

To most people, the Mad Men style ad agency, cranking out foolish, short term ads that disguise crappy, dangerous products as fluffy feel good life choices is what “marketing” is about and isn’t really any different than marketing.

]]> By: Geoff Livingston http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35083 Geoff Livingston Fri, 14 Sep 2007 21:30:11 +0000 http://www.chrisheuer.com/2007/09/14/are-you-a-real-marketer/#comment-35083 I think marketing is about generating leads. But, I want to share the dictionary definition of public relations (via Dictionary.com): 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. Says a lot of what you are talking about, doesn't it. I think marketing is about generating leads. But, I want to share the dictionary definition of public relations (via Dictionary.com):

1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.

2. the art, technique, or profession of promoting such goodwill.

Says a lot of what you are talking about, doesn’t it.

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