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	<title>Comments on: New Media Release Standard from the Community</title>
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	<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/</link>
	<description>Personal and Professional Thoughts on Life and Marketing</description>
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		<title>By: Inaugurating the Social Media Club &#124; Tech PR Gems</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-94602</link>
		<dc:creator>Inaugurating the Social Media Club &#124; Tech PR Gems</dc:creator>
		<pubDate>Mon, 23 Jun 2008 13:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-94602</guid>
		<description>[...] #2 was the New Media Release, a topic near and dear to me. A lively and informative discussion ensued around the scope of [...]</description>
		<content:encoded><![CDATA[<p>[...] #2 was the New Media Release, a topic near and dear to me. A lively and informative discussion ensued around the scope of [...]</p>
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		<title>By: The present and near future of the press release &#124; Tech PR Gems</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-94127</link>
		<dc:creator>The present and near future of the press release &#124; Tech PR Gems</dc:creator>
		<pubDate>Fri, 20 Jun 2008 16:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-94127</guid>
		<description>[...] plea for help in turning Todd and Tom&#8217;s vision into reality. The man to step up to the plate? Chris Heuer, a Renaissance man (in Tom&#8217;s words, but who&#8217;s to argue) who combines business savvy, [...]</description>
		<content:encoded><![CDATA[<p>[...] plea for help in turning Todd and Tom&#8217;s vision into reality. The man to step up to the plate? Chris Heuer, a Renaissance man (in Tom&#8217;s words, but who&#8217;s to argue) who combines business savvy, [...]</p>
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	<item>
		<title>By: First podcast for the Social Media Club at NevilleHobson.com</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-187</link>
		<dc:creator>First podcast for the Social Media Club at NevilleHobson.com</dc:creator>
		<pubDate>Sat, 15 Jul 2006 08:59:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-187</guid>
		<description>[...] Last month, a great idea kicked off - get some real discussion going on how to turn the concept of the social media press release into something more tangible. [...]</description>
		<content:encoded><![CDATA[<p>[...] Last month, a great idea kicked off &#8211; get some real discussion going on how to turn the concept of the social media press release into something more tangible. [...]</p>
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		<title>By: Ronna Porter</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-169</link>
		<dc:creator>Ronna Porter</dc:creator>
		<pubDate>Thu, 06 Jul 2006 16:34:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-169</guid>
		<description>Dear Chris, Great initiative.  My areas of concern are 1. strategic corporate messaging; 2. handling multiple-languages (no, English isn&#039;t enough) and supporting multiple-media handlers in different countries to achieve the best results according to local conditions.  Name suggestion: multi-media announcement.  I would love to contribute to this debate more fully but despite signing up for both the Google and Haystack groups, I&#039;ve failed to get on.  My field is strategic cross-border communications.  I recently returned to London, but have also lived in Germany, France, and Switzerland and directed programmes for Compaq, Oracle, Motorola, Shell, and BT (British Telecom).  I&#039;m not a blogger.  I&#039;m not an ex-journalist.  I&#039;ve had the luxury of the last five years as a full-time mother (now happily returning to my career), which means I am coming to the problem with an open and clear mind.</description>
		<content:encoded><![CDATA[<p>Dear Chris, Great initiative.  My areas of concern are 1. strategic corporate messaging; 2. handling multiple-languages (no, English isn&#8217;t enough) and supporting multiple-media handlers in different countries to achieve the best results according to local conditions.  Name suggestion: multi-media announcement.  I would love to contribute to this debate more fully but despite signing up for both the Google and Haystack groups, I&#8217;ve failed to get on.  My field is strategic cross-border communications.  I recently returned to London, but have also lived in Germany, France, and Switzerland and directed programmes for Compaq, Oracle, Motorola, Shell, and BT (British Telecom).  I&#8217;m not a blogger.  I&#8217;m not an ex-journalist.  I&#8217;ve had the luxury of the last five years as a full-time mother (now happily returning to my career), which means I am coming to the problem with an open and clear mind.</p>
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		<title>By: S. Neil Vineberg</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-163</link>
		<dc:creator>S. Neil Vineberg</dc:creator>
		<pubDate>Mon, 03 Jul 2006 00:02:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-163</guid>
		<description>A great idea. But, its not only the PR firms and corporate PR departments that need to get on board. Competing news distributors - PR NEWSWIRE, BUSINESSWIRE, PR WEB, etc. - could drive this in a major way. I&#039;ll bet that if one of them took the lead, that would give them a competitive advantage, and the entire industry would follow. Anyone reading this?</description>
		<content:encoded><![CDATA[<p>A great idea. But, its not only the PR firms and corporate PR departments that need to get on board. Competing news distributors &#8211; PR NEWSWIRE, BUSINESSWIRE, PR WEB, etc. &#8211; could drive this in a major way. I&#8217;ll bet that if one of them took the lead, that would give them a competitive advantage, and the entire industry would follow. Anyone reading this?</p>
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	<item>
		<title>By: Marketing Begins At Home</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-160</link>
		<dc:creator>Marketing Begins At Home</dc:creator>
		<pubDate>Sun, 02 Jul 2006 02:57:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-160</guid>
		<description>&lt;strong&gt;The press release goes social...&lt;/strong&gt;

 There&#8217;s been a ton of &#8216;wither the press release&#8217; discussion here and elsewhere and I won&#8217;t even bother to recount it. Safe to say that some folks, like Todd Defren at SHIFT and Tom Foremski have taken the lead in defining not o...</description>
		<content:encoded><![CDATA[<p><strong>The press release goes social&#8230;</strong></p>
<p> There&#8217;s been a ton of &#8216;wither the press release&#8217; discussion here and elsewhere and I won&#8217;t even bother to recount it. Safe to say that some folks, like Todd Defren at SHIFT and Tom Foremski have taken the lead in defining not o&#8230;</p>
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		<title>By: Marshall Kirkpatrick</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-159</link>
		<dc:creator>Marshall Kirkpatrick</dc:creator>
		<pubDate>Fri, 30 Jun 2006 15:27:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-159</guid>
		<description>Hmmm...very interested to read on!</description>
		<content:encoded><![CDATA[<p>Hmmm&#8230;very interested to read on!</p>
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		<title>By: PR community action on social media press release at NevilleHobson.com</title>
		<link>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/comment-page-1/#comment-158</link>
		<dc:creator>PR community action on social media press release at NevilleHobson.com</dc:creator>
		<pubDate>Fri, 30 Jun 2006 13:53:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/#comment-158</guid>
		<description>[...] Leading the project is Chris Heuer who outlines his vision for making this a true community-driven activity. [...]</description>
		<content:encoded><![CDATA[<p>[...] Leading the project is Chris Heuer who outlines his vision for making this a true community-driven activity. [...]</p>
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