Innovative Media: Cash Cab on Discovery

So I was just going to set up the Tivo to record something when I ran across this new show on Discovery called “Cash Cab” – the folks who thought this up are brilliant. Shot in New York City, Cash Cab is billed as the only taxi ride that pays you. In short, a trivia/quiz game show format in a cab. They cruise around picking up fares like a normal cab and then the taxi driver becomes a game show host, awarding cash for every right answer – unless you get 3 wrong before you get to your destination, in which case 3 strikes and your out… of the cab too.

Strange that no one I know talked about this one.

This is just the sort of thing I hoped to see happening with the decreasing cost of media creation tools and our further exploration of creative freedom. Now mass media players are taking a grassroots, bottom up approach towards creating informative entertainment (Cash Cab runs on Discovery). The show has a built in audience with all the people looking for them on the streets, all the people who love New York and the reality show fans – just throw in a random bunch of New Yorkers and voila, instant reality tv meets game show mashup success.

It could have just as easily been done online exclusively, but they are running on Discovery! Great job – now whose great idea is next?

Technorati Tags: , ,